Asian Paints Exterior Paints - Ultima Protek
Infusing a uber - rich sheen to a dated design
Packaging | Visual Strategy | Graphic Design
Royale Glitz is Asian paints most luxurious and sought after pack in the Exterior paints category. The aim was to re-visualise the packaging that best represents the products placement in the market - The rich & luxurious.
The Concept - Molecular Aesthetics
The idea was to use the visual shape of a Graphene molecule to inform the aesthetic language. Graphene is the main chemical component of the Paint formation. Since this is an exterior paint the concept also represented functionality and robustness.
Luxurious and Functional
While the hexagonal pattern was informed by the molecules the interpretation in a form of intricate pattern rendered in gold added to the luxury quotient.
Product Highlights - Mnemonics
The Mnemonics represents the product highlights and were crafted with details and 3D style considering the premium packaging.
Across the spectrum
A similar design language was adapted to other variants in the Ultima Protek range though making sure each of it retains it uniqueness via colours and pattern.
Impact
A complete make-over of the product representation
Premium and Contemporary Appeal on the self
Emphasis on Key Features of each product
Premiumness for that product established in the market