Asian Paints Special Edition Pack
Culture is cool! - Leveraging unique regional narratives for brand connect
Packaging | Graphic Design | Paints
Asian Paints regional packaging series was designed to establish and boost a unique regional and festive brand connect. The idea was to come up with a unique visual language that not only represents the state but invoke pride and joy
West Bengal | Maharashtra | Kerala | Tamil Nadu | Gujarat
Unique Regional Stories
Each pack is inspired and designed around the local flavour bringing forth the unique Culture, History, Art, Architecture, Food and Festivals of the region.
Immersive experience via AR
The series is a unique blend of tech & tradition, a first in the Paint Industry.
The rich visuals and AR created a buzz and became a talking point for the Brand.
Moreover it also gave an opportunity for an extended life for the container even after the product is consumed.
Pack Stories extended to Public Spaces
The Packaging stories were extended to public spaces adapting the design to unique mediums - Trams in W Bengal, Buses in Tamil Nadu, Lighting installation in Kerala and more.
Moreover the designs were also adapted to TVCs, Posters and Print ads
Impact
Successful Brand Awareness
Reach of Product Increased within each region
Exclusiveness for the product was established in the market
Created Stronger customer-brand connect