Masterstrokes
Tracking Loyalty and Rewards Points for Asian Paints Contractors
UI/UX Design | FMCG
The Reward and Loyalty App was designed to enhance customer engagement by simplifying the process of earning points and tokens. The goal was to address the issue of low participation rates commonly seen in loyalty programs.
Simplified loyalty and redemption flows
Users can easily earn points, track rewards, and redeem them through a single, intuitive interface and a consolidated dashboard.
Impact
Simplified Navigation making the app intuitive
Clearly and effectively highlight the loyalty program's benefits
Simplified the process of redeeming rewards, making it more straightforward