Mera Wala Shade
Stimulating GenZ to explore and find their colour based on their personality
Digital Experience | Lifestyle
A personality based application catering to GenZ which enables them to explore, create shade, and buy its exclusivity.
Personality Based recommendation
Our goal was to create a personalised and engaging user journey, so we developed a visually rich personality selection screen. The design features vibrant, custom icons specifically crafted to resonate with Gen Z, making the experience both immersive and relatable.
Colour Selection via images & spectrum
To enhance the user journey, we designed a screen featuring images inspired by their personality, allowing users to extract colours and recreate the same mood in their interiors. We also introduced a dedicated Color Spectrum page for more flexibility.
Try Out Colours
Application of colours on trendy objects and walls
Renaming colours for a personalised experience
Save and download a colour palette
Impact
Successful campaign across social media
Users purchased shade exclusivity rights
Smart colour spectrum for colour picking